“Dollars for Scholars” program to dedicate a percentage of the proceeds to new scholarships for students
Scholarship America®, the nation’s leading nonprofit scholarship and educational support organization, announced that Best Buy, Inc. has selected its Dollars for Scholars® program as one of four organizations vying for a portion of $250,000 between now and April 30, 2010.
“We applaud Best Buy’s commitment to education and mobilizing teens to be involved in positive ways in their communities”
Best Buy’s @15 program, At15.com, gives teens ages 13-18 the opportunity to earn points through a variety of activities which they can use to vote for the charity of their choice. The goal of @15 is to give voice to teen perspectives and provide a platform for them to connect and engage.
“Our mission is to mobilize America to make education possible for all students,” said Mim Schreck, Interim President of Scholarship America. “Through the @15 Fund, we’re mobilizing teens to help their peers gain access to college through scholarships. I am excited to announce that Scholarship America will dedicate a percentage of the proceeds from the @15 Exchange for scholarships for students.”
Scholarship America will create three new scholarships – the Dollars for Scholars UHelp Scholarships – with proceeds from the @15 Exchange. The Dollars for Scholars UHelp Scholarships will be awarded to students between the ages of 13-18* who apply through the application on the @15 site. Additionally, Scholarship America will increase its funding for the Dollars for Scholars CVSA/Student Volunteer Scholarship program, which is available only to students in participating Dollars for Scholars communities.
“@15 empowers teens to be the drivers of change by giving them the opportunity to direct Best Buy’s charitable donations through online activities and voting," said Tim Showalter-Loch, senior manager for @15 and Community Relations. "We are thrilled to have Scholarship America's Dollars for Scholars as one of our @15 Exchange organizations and to help further their mission of supporting these same teens in their educational goals."
The amount of funding for these scholarships depends entirely on the percentage of points received by Dollars for Scholars.
“We applaud Best Buy’s commitment to education and mobilizing teens to be involved in positive ways in their communities,” Schreck added. “And we encourage teens to register for @15, explore the site, earn points and give those points to Dollars for Scholars. More points equals more scholarships!”
*Children of Scholarship America employees are not eligible; see scholarship application (available only at https://www.at15.com/points/org/dollars_scholars) for official rules.
About Scholarship America
Scholarship America® is a national education service organization that mobilizes support for students getting into and graduating from college. Since 1958, Scholarship America has awarded more than $2 billion in scholarship assistance to more than 1.7 million students through our three core programs: Dollars for Scholars®, Scholarship Management Services®, and Dreamkeepers Emergency Financial Assistance program.
About @15
Best Buy believes in the power of teens, and @15 is a platform to connect with them, give voice to their perspectives, and invest in our resources – including the energy and talents of our employees – to turn their ideas into action and support their efforts to lead social change. Teens bring passion and enthusiasm to tackling tough issues. They’re also important to our business – they shop in our stores, and they’re our future employees. There’s a real opportunity to listen to – and learn from – what teens have to say. And through the @15 Fund, we’ll put the philanthropic power of @15 directly into their hands.
For more information, visit Scholarship America or @15.








